Bhangra and Bollywood music were brought to life when Spice 2 Go launched its first store in Swansea on Wednesday 20^th of February. As the UK’s first Indian fast food chain, Spice 2 Go spares no detail when it comes to creating those delicious curries – or the launch day entertainment for that matter!

Celebrating all that is Indian, Spice 2 Go lit up the streets of Swansea with foot-tapping bhangra music, authentic Indian drum playing and the moves to match with Bollywood dancers brought in exclusively from London for the event. The colourful costumes of the entertainers coupled with the vibrant decor of the Spice 2 Go store itself was an attractive sight that brought in passers-by who were curious to find out more about the brand. The Spice 2 Go staff were stationed outside the store, busy handing free tasters and discount vouchers to Swansea residents who walked past the store.

Swansea University student Yushi was one of the many who sampled the Spice 2 Go range of curries. He said: “The food is really good. I’m glad I was walking this way! I’m a really big curry fan as well and the branding of the store stood out. It caught my eye, that’s for sure.”

Another satisfied customer was Cal who is a negotiator for an estate agency: “I order Indian a lot, and nothing ever tastes the same. With Spice 2 Go, I think the food is brilliant. Better than I expected to be honest.”

And the entertainment for the launch event was no less attractive. With an Indian musical and dance show bringing Swansea’s Dillwyn Street to life, the Spice 2 Go launch day festivities brought in customers from across the city who were keen to be part of the curry revolution. Guests also had the opportunity to have their photo taken in an exclusive Spice 2 Go photo booth – complete with quirky costumes and accessories to create memorable photos!

The store was inaugurated by popular Brit-Asian music producer/dj DJ H who was the star of the event. Known for such hits like ‘Aaja Aaja’, ‘Mar Javan’, ‘Jawani’ and ‘Char Panj’, the presence of DJ H was another feather to Spice 2 Go’s already expanding cap. Having tasted the curries himself, the DJ was full of praises: “This is an Indian takeaway with a difference! With this launch, Spice 2 Go has managed to bring the essence of Indian culture to the forefront – not just with the Bollywood dancing and the dhol (Indian drums) playing but also with the colours and the excitement that it has created is a true reflection of our culture and festivities. Even the Spice 2 Go logo with its reds, oranges and greens is what Indian food and culture is all about. It’s very colourful.”

Interested bystanders were caught up in the Spice 2 Go launch day extravaganza as many took to the dance floors themselves in tune with the bhangra music. It was a different day in the life of Swansea as never before had an Indian takeaway created such media hype before it even opened its doors!

Before long, the orders were pouring in as the fully-trained Spice 2 Go staff worked in unison to serve orders and deliveries in record time and truly living up to its reputation as an Indian fast food chain. While the entertainment ended by 5pm, Swansea’s appetite for Spice 2 Go was only getting started as the orders continued into the night until the store closed business for the first day at 11pm.

Despite the fact that the launch day activities are over, the Spice 2 Go journey has only just begun. As the UK’s first Indian fast food chain, Spice 2 Go is on a mission to redefine the Indian takeaway experience with sleek stores, trained staff, vibrant branding, exciting uniforms and exclusive Spice 2 Go delivery vehicles to make sure that orders reach customers in a quick and efficient manner. The company is also the first to have introduced a dedicated Online Ordering System that allows customers to track their previous orders and take advantage of special online deals. Similarly, Spice 2 Go can also access customers’ previous order histories linked to their phones when they call the store to place their orders, thus allowing for a more customised service.

Having done away with plastic carrier bags and introduced paper carrier boxes for their curries, the Spice 2 Go curry revolution has only just begun. With another store in Swansea’s Neath Road to open soon and a third planned for Cardiff in the next few months, expect to find a Spice 2 Go near you very soon!

Spice 2 Go is located at 11 Dillwyn Street, Swansea SA1 4AQ and is open from 11am – 11pm.